Director, Brand Experiences | Toronto

Victory Creative Group is a dynamic agency specializing in crafting world-class experiences for some of the most iconic brands, leagues, teams, and athletes. We bring together strategy, storytelling, design, fabrication, and operational excellence to create immersive, end-to-end brand activations, seeding kits, and experiential campaigns. With a portfolio that includes partnerships with Nike, Jordan, the NBA, Netflix, and Taco Bell, we are seeking a Director of Brand Experiences to lead our efforts in creating unforgettable, high-impact activations.

As the Director of Brand Experiences, you’ll be responsible for leading the strategy, design, and execution of major brand activations and events. This role requires a deep understanding of experience design, excellent project management skills, and the ability to lead cross-functional teams to deliver seamless end-to-end activations. You will also play a key role in fostering client relationships, ensuring their vision aligns with the immersive experiences we create.

• Lead the overall vision and strategy for brand experiences, from conceptual ideation through execution.
• Oversee the design and production of brand activations, experiential campaigns, and events for global brands, leagues, teams, and athletes.
• Collaborate with internal teams (strategy, design, fabrication, operations) to develop innovative concepts that tell compelling brand stories.
• Manage end-to-end execution of events and activations, ensuring all deliverables are met on time, within budget, and to the highest standard.
• Act as the primary point of contact for clients, building strong relationships and guiding them through the creative and production process.
• Ensure operational excellence by managing budgets, timelines, vendor relationships, and production schedules.
• Oversee the fabrication and logistical elements of activations, ensuring all physical builds and experiential elements align with client vision and brand standards.
• Lead the development and management of event staff and vendors, ensuring seamless on-site execution.
• Collaborate with clients and internal stakeholders to evaluate and improve experience outcomes, making data-driven recommendations for future projects.
• Lead and mentor a team of project managers, designers, and production specialists to ensure creative and operational excellence.
  

• 8+ years of experience in brand experiences, event production, experiential marketing, or related fields.
• Strong leadership skills, with proven experience managing cross-functional teams (creative, production, design, operations).
• Deep knowledge of experience design and project management, with the ability to execute complex, large-scale activations.
• Proven experience managing high-profile clients and building strong, long-term relationships.
• Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously.
• Expertise in overseeing the fabrication process, event builds, and logistical planning for large activations.
• Ability to think creatively and strategically, turning brand visions into impactful experiences.
• Strong communication and presentation skills, with the ability to articulate ideas and strategies to both internal teams and clients.
• Passion for delivering unforgettable, world-class brand experiences.
  

At Victory, we believe that who you are is just as important as what you do. Here’s what we’re looking for:

• No Ego: We value humility and a willingness to learn. No task is too small.
• Team Player: Victory thrives on collaboration. You’ll contribute to our culture and work on a range of tasks and projects.
• Connected Through Passion: We work with some of the world’s most ambitious brands, and we expect the same passion from our team.
• Lean In: This is a fast-paced role where needs can change quickly. You’ll be ready to adapt and tackle projects as they come.
• Flexible Connections: While we value in-office collaboration to foster strong relationships and culture, we also offer the flexibility to work from home on designated days.