MANCHESTER-BY-THE-SEA, Mass., Nov. 18, 2024 – WS Game Company, Hasbro’s premier board game licensee, announced today the release of MONOPOLY LeBron James Luxury Edition in collaboration with Nike and Victory Creative Group, James’ marketing team. The gold and silver foil-stamped board honors the career of LeBron James as he enters his 22nd year in the National Basketball Association (NBA), taking players on a journey from Akron, Ohio to Los Angeles.
“It was an honor to work with Nike to showcase the legacy and career of LeBron James through a unique medium like MONOPOLY,” said Jonathan Silva, co-owner and CEO, WS Game Company. “The game was thoughtfully crafted to feature hidden details throughout, paying homage to LeBron’s legendary career on and off the court as he kicks off his 22nd season and celebrates his 22nd signature shoe with Nike.”
While not available for retail, the exclusive MONOPOLY board will be part of a premium gift experience, which may include special edition t-shirts and a pair of LeBron 22 sneakers, to be gifted to the four-time MVP winner’s closest friends and colleagues. The board will also be showcased on November 19, National MONOPOLY Day, at an event for children from James’ I Promise School. Hosted at House 330 in Akron, the event will focus on using MONOPOLY as a tool for promoting financial literacy among children.
The luxurious wooden cabinet that houses the board is accented with a satin black finish, a foil-stamped game path, and a debossed vegan leather rolling area. The game features integrated storage with two drawers, complete with a banker’s tray and custom die-cast LeBron James logo handles.
Instead of the traditional railroads, these locations on the board represent James’ four NBA championships won in 2012, 2013, 2016, and 2020. Shiny die-cast tokens include James’ first signature shoe with Nike, the Zoom Generation; James’ jersey; a Nike basketball with the LeBron James logo; a lion; and crown. His latest signature shoe, the LeBron 22, is represented with a striking blue-plated token.
The game’s premium features also include:
- Special metallic and acrylic basketball court-themed Title Deed holder with LeBron James decoration.
- Premium foil-stamped Chance and Community Chest cards, eye-catching Title Deed cards, and transparent vellum money.
- Translucent crown houses and die-cast metal LeBron James logo hotels.
- Clear acrylic dice with gold pips.
“The WS Game Company design team encapsulated the journey and achievements of LeBron James in a way that has never been done,” said NAME, TITLE, Nike. “Every detail- from Luxury and Income Tax Spaces angled around James’ philanthropic and family initiatives to the specially-crafted currency to represent members of the James family, was thoughtfully executed.”
To learn more about WS Game Company, please click here.
About WS Game Company:
WS Game Company, formerly Winning Solutions, is the premier creator behind deluxe and customized editions of branded and classic tabletop games. Founded in 2000 by two former Parker Brothers/Milton Bradley/Hasbro Games employees, the authorized Hasbro licensee is powered by ingenuity and passion for producing premium games for all generations. Brands in the WS Game Company product catalog include MONOPOLY, SCRABBLE, CLUE, YAHTZEE, SORRY!, RISK, TRIVIAL PURSUIT, SCATTERGORIES, BOGGLE, CATCH PHRASE, THE GAME OF LIFE, CANDY LAND, CHUTES AND LADDERS, MYSTERY DATE and TWISTER. In addition to branded games, the current collection also includes premium chess and multi-game sets.
The HASBRO, MONOPOLY, SCRABBLE, CLUE, YAHTZEE, SORRY!, RISK, TRIVIAL PURSUIT, SCATTERGORIES, BOGGLE, CATCH PHRASE, THE GAME OF LIFE, CANDY LAND, CHUTES AND LADDERS, MYSTERY DATE and TWISTER names and logos are trademarks of Hasbro and are used with permission. © 2024 Hasbro.
About NIKE, Inc.:
NIKE, Inc., headquartered in Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories. For more information, NIKE, Inc.’s earnings releases and other financial information are available on the Internet at https://investors.nike.com/. Individuals can also visit https://about.nike.com/ and follow NIKE on LinkedIn, Instagram and YouTube.
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